For many years, 1970s Fender guitars lived in the shadow of their highly sought-after 1950s and 1960s counterparts. Vintage enthusiasts often viewed the CBS-era instruments with scepticism, citing changes in manufacturing, heavier construction, and inconsistent quality control. However, as prices for pre-CBS Fenders have climbed into the realm of serious collectors and investors, a growing number of players are rediscovering the appeal of 1970s Fender guitars—and finding that they offer a compelling blend of vintage character, playability, and relative affordability.
One of the biggest advantages of 1970s Fenders is that they are undeniably vintage. These guitars are now approaching—or have already surpassed—50 years of age, and many have developed the resonance, feel, and visual appeal that players associate with older instruments. Models such as the Stratocaster, Telecaster, Precision Bass, Jazz Bass, and the increasingly collectible Starcaster have become desirable not only because of their age but also because they represent a unique chapter in Fender's history. Features like large headstocks, bullet truss rods, three-bolt necks, and bold finishes have become defining characteristics rather than perceived flaws.
Above: 1973 Fender Stratocaster 3 Colour Sunburst Maple Neck
That said, the criticisms of 1970s Fenders aren't entirely unfounded. During the CBS ownership era, production increased significantly, and consistency sometimes suffered. Some guitars from this period can be noticeably heavier than earlier examples, and certain models left the factory with less-than-perfect neck pockets or finishing work. As a result, buying a 1970s Fender often requires evaluating the individual instrument rather than relying solely on the year it was made. The good news is that the exceptional examples are often fantastic guitars, with plenty of personality and a sound that has become increasingly appreciated by modern players.
What makes these instruments particularly interesting today is their position in the market. While a clean 1960s Stratocaster can easily command six-figure prices, many 1970s Fender guitars remain comparatively attainable. For collectors, this presents an opportunity to own a genuine vintage Fender before values climb further. For players, it means access to an authentic piece of Fender history that can still be gigged, recorded, and enjoyed without the anxiety that often comes with owning a museum-grade instrument.
As the vintage guitar market continues to evolve, 1970s Fender guitars are increasingly being viewed as the "next wave" of collectible classics. They offer distinctive styling, unmistakable Fender tone, and a direct connection to an important era in electric guitar history. Whether you're a player looking for vintage mojo or a collector seeking value in a changing market, the best 1970s Fenders have never been more appealing—and the growing demand suggests many others are starting to feel the same way.
If you're interested in obtaining a rare piece for your collection or are looking to get into the vintage market, then maybe you should consider a 70's era instrument. Colemans Music in South Melbourne currenty has a great selection of quality new and pre-loved Fender instruments so why not drop into the store today or shop online at your convenience!
